From reporting child abuse to warning of the dangers of lead paint to getting a Covid booster, public health messaging can be the most challenging. As a creative director at Real Art creating content for the Ohio Department of Health, I used different approaches for each of these campaigns, with one common thread: unexpected storytelling that draws a viewer in before delivering the message. (That lead paint cartoon got 3.5+ million views)
HFC is Seth and Lauren Miller Rogen’s nonprofit supporting those affected by Alzheimer’s. As their copywriter, my challenge was to create a voice that is readable and often humorous, while never minimizing the impacts of dementia. Then, I ensured that voice was consistent across their website, social media, newsletters, and fundraising emails.
Writer: Stephen Levinson
Exec. Producer: Bonnie Wattles
I produced, co-wrote and edited this parody of a New York Times ad to promote the 92nd Street Y’s downtown location.
