From reporting child abuse to warning of the dangers of lead paint to getting a Covid booster, public health messaging can be the most challenging. As a creative director at Real Art creating content for the Ohio Department of Health, I used different approaches for each of these campaigns, with one common thread: unexpected storytelling that draws a viewer in before delivering the message.
Trust Fall — Regional Emmy nomination. My concept and script.
Partly Protected — 360 campaign across broadcast, digital, social, and radio. My concept and script.
Lead Paint is Dangerous — Animated campaign that reached 3.5+ million views. My concept and script.
I produced, co-wrote and edited this parody of a New York Times ad to promote the 92nd Street Y’s downtown location.
HFC is Seth and Lauren Miller Rogen’s nonprofit supporting those affected by Alzheimer’s. As their copywriter, my challenge was to create a voice that is readable and often humorous, while never minimizing the impacts of dementia. Then, I ensured that voice was consistent across their website, social media, newsletters, and fundraising emails.
Writer: Stephen Levinson
Exec. Producer: Bonnie Wattles
