Old Spice

Concept · Client Pitch · Scripts · Creative Direction · Directing

Old Spice has one of the most recognizable voices in advertising, and the job is always the same: be funny, be fast, sell the product. Working with Warehouse Collaborative, I helped bring that voice to a new slate of work, from spots starring Isaiah Mustafa as The Man Your Man Could Smell Like, to dozens of short-form videos across the brand's hair care, lotion and skin care lines.

The Man Your Man Could Smell Like

Isaiah Mustafa, back in the shower where he belongs. I pitched, wrote and directed these spots.

Social & Pre-Roll

Five seconds isn't much time to sell a lotion. These 5- to 15-second spots for social feeds and pre-roll do it with a sharp idea, a visual you can't scroll past, and a product benefit that lands before the skip button does. I took each one from concept through client pitch, script and direction on set.