Changing Perspectives

Ohio Behavioral Health Department

Social media shows us everyone's highlight reel. But what happens outside the frame?

For the Ohio Behavioral Health Department, I conceived a 360 campaign built around a simple but powerful idea: we see a picture-perfect social media post — then the camera pulls back to reveal the stress, chaos, and struggle happening just outside the frame. The message lands without preaching: everyone is dealing with something. Don't measure your life against someone else's carefully curated moment.

The campaign ran across broadcast, digital, social, outdoor, and radio.

My concept and scripts.