Chipotle IQ
For five consecutive years, I've written all the content for Chipotle IQ — the brand's annual digital trivia game. Using humor and wit, I expanded the Chipotle voice to teach players about the company's ingredients, sourcing, and values in a way that was genuinely fun and educational. The result: a game that doesn't just reward fans, it creates them. In 2024, Chipotle reported a 20% year-over-year increase in participation, crediting the campaign with the brand's highest daily Rewards enrollment and gameplays in its history.
